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Hertz launches its capital-Carsharing in Berlin and Madrid

After New York, London and Paris, Hertz launched just before the end of its offer ConnectbyHertz in Berlin and Madrid. Outside the U.S., Hertz will thus concentrate on the major capitals of Europe.


are remarkable, the price differences, central rates once singled out:

place	annual fee	hours Price Mini	daily price mini	free km	km Price
New York (initial rate)	50 U.S. $ 10 U.S. $		$ 70	180 miles per day	0.45 U.S. $
London		£ 50 £ 3.95 £ 31.60		30 miles per day	£ 0.25
Paris	€ 120 € 4		€ 32	no	€ 0.35
Berlin		€ 75 € 32 € 4		20 km per journey € 0.17
Madrid	€ 65	€ 4.50 € 36		all	€ 0

make the prices of Hertz entirely from the national differences. The price level in Germany is relatively low, especially in kilometers. In contrast, play (or miles) free kilometers in the young car-sharing nations like USA, UK and Spain an important role, according to them there are also Hertz.

are also different vehicle categories. are the smallest cars in Germany, the "fattest" in the U.S.. Which is not really surprising, but further evidence is that car-sharing deals but must always be adapted nationally.

The growth is remarkable. In the big cities Hertz usually starts with about 20 vehicles. After a year, the number of vehicles in New York, London and Paris differ. In New York, Hertz currently offers 270 vehicles. Hertz is thus properly start in New York through, but only in Manhattan. In London, Hertz was able to establish with 120 vehicles now also acceptable. In Paris there are 70 vehicles with significantly less.

In Berlin and Madrid, there were constant in the first 2 months, about 20 vehicles. It will be interesting if they take off in the spring.

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basic parameters of the Parisian car-sharing "revolution"

The tender advertisement for a Paris car sharing that similar to the hugely successful Velib-offer is, above all the imagination has fueled the big corporations.

short Velib to offer: In Paris, currently being offered 20,000 bicycles at about 1,500 stations. In the first half hour of the use is free. The return can in principle take place at each station. Everyone can thus largely free and everywhere in Paris are by bike. This is really a marketing revolution. The offer will be accepted very well: A bicycle is an average of more than 10 times per day on the road.

And this is to be transferred to the 2010/2011 car sharing. The order of 3,000 vehicles speaks primarily the big corporations, and has inspired the ideas of the major corporations. The launches of all major corporations in recent years (Sixt, Hertz and Daimler/Car2go) are relatively directly related to this tender. The activities of Zipcar in Europe aim to the alert in Paris.

were now given the central figures known: It will be offered 3000 Electric Vehicles of 1,000 stations. 300 stations are located outside the city limits. One way between the stations should be possible. Even the prices are roughly outlined: The use is associated with a monthly rate of 15-20 EUR, the use itself costs 5 EUR per half hour. The tender period will end February 2010, selection by end 2010, start of the offer in September 2011.

If such external data remain so is questionable, whether in Paris held a car-sharing revolution. Above all, the price level (which because of the electric vehicles for financial reasons is probably absolutely necessary) is in the context of today's car-sharing is very high. That one in Paris 50 or 100 thousand by participants, which are available each month 15 EUR and pay more to use the vehicles only to the right, is an ambitious goal formulated positively. The use cost is 5 EUR (for continental Europe) is very high. The prices could make from the project so without further a flop.

The need for Electric Vehicles offer narrowed the circle of suppliers heavily on the automotive manufacturers. 3000 electric vehicles on the market in 2011, no one can buy "simple", since only pre-production models will be available. In short, there will always be a car manufacturer (central) part of the consortium. In addition, multiply the electric vehicles, the investment costs. While one could make do with conventional, environmentally-friendly vehicles with 25-30 million, it takes so at least 100, but probably 150 million. And this is as risk capital, if the pricing policy has in mind.

Although the car sharing industry currently moves about 20,000 cars worldwide, the industry at the invitation of the 3,000 vehicles in Paris does not really matter can play. Maybe even someone will buy from the industry for a few million to know how on board.

A classic form of industrial policy, the car-sharing may not move forward.