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DB Carsharing is a competitor of the local car clubs: Background and assessments

With the press conference by train at 6.11. Stuttgart are now an essential guide to the public: The DB starts with 100 vehicles in Stuttgart and Cologne. The new product, which is now "everywhere" to be offered in the core areas of the two cities is, "Flink Ster. "Flink Ster" vehicles Alfa Romeo Mitos are at a price of 1.50 € per hour and 0.25 € per km (including fuel). Apart from the extremely favorable conditions for DB-trip cost is the price-surprise that the need for time entry fee. "Flink Ster-so customers pay in addition to travel costs absolutely nothing, no startup fee, no monthly fee or deposit.

The offer is priced so highly attractive. There is no doubt the doubts of the BAV-manager Brabec connect that this offer is below cost, especially on short trips with a few km.

The fare structure reveals a significant change of course: To date, the time of the DB Car prices were always very high, in exchange for the mileage rates officially as a (pure) fuel Packages calculated. The charges were so used to the car rental prices. Now the U-turn: Now is the time prices cheaper than most traditional car-sharing organizations, but the price is rather higher mileage. The background to this turnaround in prices would certainly be interesting, but unfortunately this does not justify the DB though.

Another special feature of "Flink Ster: Due to the elimination of the admission fee is a remarkable way of access to a Germany-wide DB Carsharing network locked. "Flink Most" customers only "Flink Ster-drive vehicles. If one DB-large internal cannibalization threats to the existing DB Carsharing?

Fear of cannibalization would any case, the only identifiable reason why the DB starts with the new, from DB view so promising "Flink Ster-offer is not in Berlin, the only city in which it already has its own extensive car-sharing station network. In any case, it is noteworthy that DB announced for Berlin not brisk Ster "vehicles.

For the nationwide importance of a sentence in the Stuttgarter Nachrichten is interesting: It is a two-year pilot. This coincides the end of the "Flink Ster-pilots with the expiration of the cooperation agreements with the major car-sharing operator in the Rhine-Main, Munich, Halle / Leipzig / Dresden. It is all so prepared that the end of 2010, the web has all the action.