Saturday, November 15, 2008

Game Like Mount Blade

why "pay only for driving," not for the car sharing ( always) be sustainable

The new offer by DB with Flink Rochester continues the trend of sixticarclub and DB Car: No fixed costs in Rochester Flink not even one-time costs. to pay only if you drive also has a very low threshold and very attractive offer to customers. So that you can win a lot of customers, DB Carsharing shows for 6 years.

If the low-deals lead to as many customers why swing the classic car-sharing providers not on this one fare structure? That it is not an expression of lack of flexibility shown by a glance into the past.

With the start of many collaborations between local car sharing companies and the public transport companies and the access of the DB in the years 1999 to 2002, almost everywhere with very low rates, less often introduced no fixed costs. In recent years, these rates are not fixed costs to phase out the tariff tables of all the classic car-sharing providers disappeared, although these rates have also led to local carsharing provider to many customers. Why?

The experience was not positive. The customers were mostly "defunct" and if they then "every few years time" drove, they had forgotten quite often, what is your PIN, as they book and / or where the stations were so Accordingly, many problems and work released this customer and then made still (understandably) negative word-of-propaganda. Economically, these were so many customers be counterproductive. There is also evidence that the positive effect on traffic of car sharing in the extremely rare use by this customer group is also weakened.

put this experience through the realization that the primary target group for car-sharing only participants who want to use car sharing really. And if they want, are eg 5 EUR fee in light of the actual costs of private cars but rather "small stuff".

The tariffs without fixed costs Of course the travel costs are correspondingly higher. The result is that for students who want to use the car sharing several times a year or month, prices are highly unattractive. If you transfer such as the normal car-sharing use on Flink Rochester is located at 50 cents per km, which is clearly too expensive to be accepted for permanent replacement for his own car. High fares without fixed costs are therefore more likely rates of turnoff car-sharing idea (and not turnoff your own car ...).

tariffs without fixed costs were present, therefore, for both providers and customers do not really economically and ecologically sustainable. Let's see what experiences and DB sixticarclub do with Flink Ster.

Another recent addition to aspect: the deposits. seem so anachronistic deposits from the perspective of discount DB and Sixt, so they are stabilizing in times of financial crisis. The classic car sharing is so even in these times is not a financing problem, in contrast to many actors in the automotive sector.

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